Many musicians and serious music fans often scope out music forums and message boards. From allhiphop.com to okayplayer.com, there are message boards, blogs, and forum that target your music segment.
Tip – post OFTEN on boards that are suited to your sound and fanbase to build your brand online and connect with fans ( and other music professionals)
ALWAYS include your signature that includes your band name, URL and if possible, a cool picture or banner of your group/bandname.
Thursday, February 4, 2010
Wednesday, February 3, 2010
Music Industry Tip #4
Develop yourself as a complete brand.
I’ll say it again – Brand yourself!
Record labels aren’t spending the money on mareting and artist development like they used to when they were controlling the market.
Record labels are now signing artist who already have a following – They can’t take the risk of someone who isn’t established.
NEVER rely on a record label to sign you. There are a lot of options to market and promote your music.
I will ALWAYS remind you that this is a business and your music is your product. Take time to build your image and the image of your music.
I’ll say it again – Brand yourself!
Record labels aren’t spending the money on mareting and artist development like they used to when they were controlling the market.
Record labels are now signing artist who already have a following – They can’t take the risk of someone who isn’t established.
NEVER rely on a record label to sign you. There are a lot of options to market and promote your music.
I will ALWAYS remind you that this is a business and your music is your product. Take time to build your image and the image of your music.
Tuesday, February 2, 2010
5 Cool Business Card Designs
As stated in a earlier blog, Business are a must in your musician marketing tool. Cheap to print and easy to carry on you – they can be used for a variety of purposes.
Here are some ideas to get your mind going on your next business card project:
Here are some ideas to get your mind going on your next business card project:
Monday, February 1, 2010
Music Industry Tip #3
Most musicians usually armed themselves with flyers to hand out to other musicians or potential fans.
People generally keep business cards, while they rarely keep flyers.
When I get a flyer, the awkward size usually lands in the abyss that is the bottom of my car.
When I get a business card it usually gets put in my pocket, purse or wallet. Chances are I will most likely check it out or see it again in my purse/wallet/pocket and check it out then.
All musicians should use business cards as a marketing tool because:
- cheaper than a flyer to print (even if you want color on both sides)
- can be use for variety of purposes
- they will check our your music/site more than with a flyer
Just because your a musician – doesn’t meant you don’t need a business card. When talking to anyone, hand one out.
New Album? Use business cards to hand out promoting a new album. Make sure the front side is AWESOME and offer a free download of the single and a url to visit in order to download for free. From album releases to concerts, handing out business cards are more cost effective and easier to keep on you at all times so you are marketing everywhere from the pool hall to cafes, grocery stores and everywhere in between.
People generally keep business cards, while they rarely keep flyers.
When I get a flyer, the awkward size usually lands in the abyss that is the bottom of my car.
When I get a business card it usually gets put in my pocket, purse or wallet. Chances are I will most likely check it out or see it again in my purse/wallet/pocket and check it out then.
All musicians should use business cards as a marketing tool because:
- cheaper than a flyer to print (even if you want color on both sides)
- can be use for variety of purposes
- they will check our your music/site more than with a flyer
Just because your a musician – doesn’t meant you don’t need a business card. When talking to anyone, hand one out.
New Album? Use business cards to hand out promoting a new album. Make sure the front side is AWESOME and offer a free download of the single and a url to visit in order to download for free. From album releases to concerts, handing out business cards are more cost effective and easier to keep on you at all times so you are marketing everywhere from the pool hall to cafes, grocery stores and everywhere in between.
Saturday, December 5, 2009
20 Music Logo Designs That Work
“Music is God’s gift to man, the only art of Heaven given to earth, the only art of earth we take to Heaven.”
- Walter Savage Landor
Music production companies have a hard time when designing a logo that needs to stand among the crowded music industry. As a designer within this industry, one understands the challenges. But like a artist creates a song, through creativity and a love and respect for what you do, good designers often end with a truly amazing logo design that will establish your business in the music industry.
I have pulled a list of over 20 music logo design that I feel work and can provide some insight and direction when coming up with your own logo for your business if your are music professional.
Some are designed by myself and marked with a *. ( Of course I would toot my own horn!)
- Walter Savage Landor
Music production companies have a hard time when designing a logo that needs to stand among the crowded music industry. As a designer within this industry, one understands the challenges. But like a artist creates a song, through creativity and a love and respect for what you do, good designers often end with a truly amazing logo design that will establish your business in the music industry.
I have pulled a list of over 20 music logo design that I feel work and can provide some insight and direction when coming up with your own logo for your business if your are music professional.
Some are designed by myself and marked with a *. ( Of course I would toot my own horn!)
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