Showing posts with label Music Industry Tips. Show all posts
Showing posts with label Music Industry Tips. Show all posts
Friday, February 12, 2010
Music Industry Tip #8
Connect with other musicians in other states. This is a great way to gig swap with other brand from another area to perform for new crowds, widen your fan base and connect with venues that you wouldn't other wise have access to easily.
Wednesday, February 10, 2010
Music Industry Tip #7
Throw a listen/review party. Seems old school right?
Update the plan by ditching the usual locations like music stores, lounges and nightclubs.
Try contacting local coffee shops, smaller book stores, art galleries, and cool clothing stores that are willing to support local music.
Offer a Q&A session and discounted merchandise. Make sure to establish a good relationship with the venue – getting on good terms with them paves the way for meeting other networking sources like other owners.
Promotion/Marketing/Network opportunity all in one! Its all about multi-tasking!
Update the plan by ditching the usual locations like music stores, lounges and nightclubs.
Try contacting local coffee shops, smaller book stores, art galleries, and cool clothing stores that are willing to support local music.
Offer a Q&A session and discounted merchandise. Make sure to establish a good relationship with the venue – getting on good terms with them paves the way for meeting other networking sources like other owners.
Promotion/Marketing/Network opportunity all in one! Its all about multi-tasking!
Monday, February 8, 2010
Music Industry Tip #6
When getting email addresses to from your fans, try to get more information like birthdays, other favorite artist. It helps with other marketing campaigns.
Getting things like that will allow you more personal marketing campaigns to reach them like sending birthday ecards to your fans that could showcase you singing happy birthday, or a special release of a song not out yet on your website. Even just a simple ecard with no music will connect with your fans. Either way – finding more ways to connect with your fan base on a more personal level helps create a stronger connection and in return- more loyal fans.
Getting things like that will allow you more personal marketing campaigns to reach them like sending birthday ecards to your fans that could showcase you singing happy birthday, or a special release of a song not out yet on your website. Even just a simple ecard with no music will connect with your fans. Either way – finding more ways to connect with your fan base on a more personal level helps create a stronger connection and in return- more loyal fans.
Thursday, February 4, 2010
Music Industry Tip #5
Many musicians and serious music fans often scope out music forums and message boards. From allhiphop.com to okayplayer.com, there are message boards, blogs, and forum that target your music segment.
Tip – post OFTEN on boards that are suited to your sound and fanbase to build your brand online and connect with fans ( and other music professionals)
ALWAYS include your signature that includes your band name, URL and if possible, a cool picture or banner of your group/bandname.
Tip – post OFTEN on boards that are suited to your sound and fanbase to build your brand online and connect with fans ( and other music professionals)
ALWAYS include your signature that includes your band name, URL and if possible, a cool picture or banner of your group/bandname.
Wednesday, February 3, 2010
Music Industry Tip #4
Develop yourself as a complete brand.
I’ll say it again – Brand yourself!
Record labels aren’t spending the money on mareting and artist development like they used to when they were controlling the market.
Record labels are now signing artist who already have a following – They can’t take the risk of someone who isn’t established.
NEVER rely on a record label to sign you. There are a lot of options to market and promote your music.
I will ALWAYS remind you that this is a business and your music is your product. Take time to build your image and the image of your music.
I’ll say it again – Brand yourself!
Record labels aren’t spending the money on mareting and artist development like they used to when they were controlling the market.
Record labels are now signing artist who already have a following – They can’t take the risk of someone who isn’t established.
NEVER rely on a record label to sign you. There are a lot of options to market and promote your music.
I will ALWAYS remind you that this is a business and your music is your product. Take time to build your image and the image of your music.
Monday, February 1, 2010
Music Industry Tip #3
Most musicians usually armed themselves with flyers to hand out to other musicians or potential fans.
People generally keep business cards, while they rarely keep flyers.
When I get a flyer, the awkward size usually lands in the abyss that is the bottom of my car.
When I get a business card it usually gets put in my pocket, purse or wallet. Chances are I will most likely check it out or see it again in my purse/wallet/pocket and check it out then.
All musicians should use business cards as a marketing tool because:
- cheaper than a flyer to print (even if you want color on both sides)
- can be use for variety of purposes
- they will check our your music/site more than with a flyer
Just because your a musician – doesn’t meant you don’t need a business card. When talking to anyone, hand one out.
New Album? Use business cards to hand out promoting a new album. Make sure the front side is AWESOME and offer a free download of the single and a url to visit in order to download for free. From album releases to concerts, handing out business cards are more cost effective and easier to keep on you at all times so you are marketing everywhere from the pool hall to cafes, grocery stores and everywhere in between.
People generally keep business cards, while they rarely keep flyers.
When I get a flyer, the awkward size usually lands in the abyss that is the bottom of my car.
When I get a business card it usually gets put in my pocket, purse or wallet. Chances are I will most likely check it out or see it again in my purse/wallet/pocket and check it out then.
All musicians should use business cards as a marketing tool because:
- cheaper than a flyer to print (even if you want color on both sides)
- can be use for variety of purposes
- they will check our your music/site more than with a flyer
Just because your a musician – doesn’t meant you don’t need a business card. When talking to anyone, hand one out.
New Album? Use business cards to hand out promoting a new album. Make sure the front side is AWESOME and offer a free download of the single and a url to visit in order to download for free. From album releases to concerts, handing out business cards are more cost effective and easier to keep on you at all times so you are marketing everywhere from the pool hall to cafes, grocery stores and everywhere in between.
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