When getting email addresses to from your fans, try to get more information like birthdays, other favorite artist. It helps with other marketing campaigns.
Getting things like that will allow you more personal marketing campaigns to reach them like sending birthday ecards to your fans that could showcase you singing happy birthday, or a special release of a song not out yet on your website. Even just a simple ecard with no music will connect with your fans. Either way – finding more ways to connect with your fan base on a more personal level helps create a stronger connection and in return- more loyal fans.
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